Marketing Director / Managers - Excellence in Social Media
Marketing managers or those responsible for and wishing to develop knowledge and skills in digital marketing within the context of an institutions wider marketing strategy.
With the mass adoption of technology and social media platforms the reach and tailored marketing offered by institutions can often make a significant difference in recruitment and managing an institutions external image and appeal.
There will be college case studies provided by colleagues in Landex member institutions on:
• Producing and reusing collateral materials for both digital curriculum resources and marketing materials
• Managing public media; safeguarding against risks, developing action plans to manage scenarios.
• Making the most of what you have got - What will your money get you? What can be done with impact, both at low cost and at the high end?
• Analytics, what is useful (Google Analytics + AdWords, Facebook Ads for business, Twitter analytics) - Whose data products are really producing results for colleges.